In 2010, a book editor (Patrick Mulligan) and a graphic designer (Ben Gibson) joined forces with one modest goal:  to render all of human experience in chart form. They went on to amass no small renown (that is, a ton of renown) for their infographical treatments of the varieties of beer, the full array of culinary tools, a taxonomy of hip-hop, and dozens more mappings of cultural touchstones. Now, with a small team of researchers, designers and soldiers, Pop Chart Lab continues to assemble, sift, cull, and arrange massive amounts of cultural data into meaningful works of art and information.