The year is 1984. Steen Georg Christensen has just acquired his father’s watch factory busy producing watches for great Danish designers such as Arne Jacobsen, Henning Koppel and Erik Magnussen. Despite the bustle, Steen and his partner Erling had a mission: to design a watch that challenged traditional thinking. The watch should be as minimalistic as possible and only consist of a dial and one hand. The result was Picto, a radically minimalist watch.