Ori Saidi and Daniel Gassner met in Tel Aviv at ascola School of art and Design in 1999. It was the beginning of a beautiful friendship. In 2004 they decided to open a design studio together, and named it OTOTO which in Hebrew means “any minute now”, with the understanding that something new and exciting can happen at any given moment; that the next great idea is just around the corner, waiting to arrive; because every good idea will be followed by another one.