Drawing from her experience designing for others, Jackie began her own children's fashion collection under the "Izzy" label for the next four years. Known for it's stylized mix of pattern and color, Izzy was featured in top stores such as Henri Bendel's, Saks and Fred Segal.
Mattel Inc., Barbie's famous creator, commissioned Shapiro's talents from 1997 through 2005. As a freelance creative Jackie developed fashion concepts, bringing her modern vision to branding strategies for Mattel's Barbie brand Style guide and My Scene Styleguide, distributed to over 500 licensees world wide. She currently works closely with Cartoon Network's consumer products division designing the style guide assets for the Powerpuff Girls and Hi Hi Puffy AmiYumi brands.
As the principal of French Bull, known internationally for redefining the melamine tableware market, Shapiro continues to break new ground and broaden its life style statement. The addition of French Bull's stationery collection reinforces Jackie's vision by its unmistakable graphic message that's driven by pattern and signature color usage.
From the French Bull website