Soho Spices
Inspired by a love of cooking and a lack of space in her Manhattan kitchen, designer Laura Martin (above, centre) decided to reinvigorate kitchens everywhere with a New York touch. Laura set out to create a line of storage solutions for spices that would be a "functional" design element. Thus we get a design that is practical, easy to use and also shows off the beautiful array of colors and textures of the spices and enhances the decor of any space. The design proved so effective that people soon started buying multiple units to use as storage solutions all over the house – from office, to craft corner, to workbench, to vanity. And so our plastic See & Store line was conceived to further expand this innovative storage solution.
Laura graduated from Parsons School of Design in New York where she excelled in package design and information architecture. Wanting to combine her creative experience as art director in advertising and the business experience she gained from being the owner of a dot com, Laura founded Soho Spices in early 2001 because she felt a desperate need to come up with new and exciting ways to package spices. Her passionate for clean, linear design and problem solving led her to invent the magnetic spice rack for which she has received 5 US design patents 1 US utility patent and has several other patent applications pending. Laura is an avid fly fisherman and lives in the West Village with her husband and young son.
Our mission is to have a magnetic spice rack in every kitchen in America. Currently Soho SpicesÂ' magnetic spice shakers are sold in hundreds of stores in the US as well as the top design stores all over the world. With some recent licensing deals in the US and Europe we hope to be in 10,000 stores globally by the end of 2006.
From the Soho Spices website